Pricing

Simple. Honest. Starts with what we find.

The DeviantAudit — $497

The only way to know where you stand is to look from the outside.

We spend six weeks auditing your business the way a competitor would. Mystery calls. Digital presence. Google rankings. Reviews. Phone process. Physical inspection if you have a customer-facing location. Every finding is benchmarked against your top two local competitors — by name, with real numbers.

You get a scored report, a prioritized fix list, and an honest conversation about what it would take to close the gap.

That's the starting point. Everything else follows from what we find.

What the audit covers

  • Mystery call to your business — scored and documented with timestamps and notes
  • Google, Bing, ChatGPT, and Perplexity search presence vs your top competitors
  • Google Business Profile status and Map Pack position
  • Website speed, mobile experience, and contact friction
  • Review count, velocity, and response rate vs competitors
  • Physical / 5S inspection if your business has a customer-facing location
  • Revenue gap estimate — what the gaps are likely costing you per month
  • Plain-English fix list ranked by impact

Delivered within 48 hours of audit completion. No fluff. No agency jargon.

What happens after the audit?

The report shows you exactly what's broken and what it would take to fix it. From there you decide how far you want to go.

Some clients take the fix list and handle it themselves. Others want us to execute. Either way, everything beyond the audit is scoped and quoted based on what we actually find — not a package you pick from a menu.

Add-ons we commonly build after an audit:

  • Website rebuild — mobile-first, fast-loading, built to convert visitors into calls
  • Google Business Profile — claimed, verified, and fully optimized
  • Review capture system — automated texts after every job requesting a Google review
  • AI phone system — answers every call, qualifies leads, and books appointments 24/7
  • Hosting and ongoing management — we run it, you focus on the work
  • In-person process audit — we come inside and apply 20 years of lean manufacturing and process improvement to your operation

Every add-on is priced for the job. No retainers required unless you want ongoing monitoring.

Physical site visits and in-person process audits are conducted at an additional fee quoted separately. All other audit components are completed remotely and included in the $497.

Frequently asked questions

How is this different from hiring an SEO agency?

Most agencies audit your website in isolation. We audit your entire customer pipeline — from the moment someone searches Google to the moment they call you, talk to you, and decide whether to book. We compare every step against your real local competitors by name. Then we fix what's broken.

What kind of businesses do you work with?

Any local service business where customers search online before calling — roofing, HVAC, plumbing, auto repair, cleaning, landscaping, construction. If someone Googles what you do and your competitor shows up first, we can help.

What if I'm not happy with the report?

We'll make it right. If the audit doesn't show you something valuable about your business you didn't already know, we'll refund it. No argument.

Do I need to be technical to work with you?

No. The report is written in plain English. The fix list tells you exactly what to do first. And if you want us to do it for you — that's what the add-ons are for.

What's the AI phone system?

We set up an AI system that answers every call to your business, qualifies the lead, and books the appointment — 24 hours a day, 7 days a week. You never miss a job because you were on the roof. Priced separately based on your call volume — ask us about it.

How long does the audit take?

Six weeks from start to delivery. That's how long it takes to observe your business across multiple touchpoints, run comparison calls and searches against your competitors, and build a report worth reading.

A note on where we are

We're taking on our first clients in the Tampa market and building our reputation one audit at a time. The methodology comes from 20 years inside Fortune 500 manufacturing, cybersecurity, and business process improvement. The case studies are being built right now — which is why the price is honest and the guarantee is real.

Start with the audit. $497.

You'll know exactly where you stand versus your top competitors — and if we don't show you something worth knowing, you pay nothing.